Supporting stand



Jan. 13', 1942. w. B. COHEN ETI'AL SUPPORTING STAND Filed March 18, 1940 WILLIHM B. Emma E w E L Patented Jan. 13, 1942 William 3. Cohen and Lewis Fine, st. Paul, Minn., assignors to Stuart Products Company, St. Paul, Minn, a corporation of Minnesota.

Application March 18, 1940, Serial No.'324,578 Claims. (o1. 211 -7 9 Our invention relates to an improvement in supporting stands and more particularly for sup- 7 porting stands used for the display of perfume or some similar material.

In the sale of competitive-materials such as perfume, it has been found desirable to provide unique display methods to influence the purchaser to a particular brand. If one perfume'is displayed more attractively than another, a pur chaser will choose that brand in the absence of other differentiating features. Accordingly, expensive bottles and containers are oftentimes designed and attractive boxes and supports are providedfor the bottles to create sales interestand to direct the purchasers attention to a particular brand.

It is the object of the present invention to provide an attractive display for a series of bottles of perfume or similar material to attract the attention of prospective buyers and to form a sup, porting stand which will be attractive in the home. We provide a supporting standard infthe.

vided with a chain or cord depending from the bottle supporting'platform and which may be engaged by the fingers to lower this platform. This chain orcord simulates theappearance of a chain or cord commonly used toturn a floor lamp off and on and assists in completing the effect of a floor lamp. I These and otherobjects and novel'features of ouririvention will bemore clearly-and fully set forth in the following specification and claims.

In the drawingforming apart of our-specification: v

Figure 1 is a side elevation view of our standard-disclosing the bottles and supporting platform in lowered position in dotted outline.

Figure 2 is aside elevation view of our standard partly in section disclosing the'construotion thereof.

Figure .3 is a top plan view of our standard. "The support-A comprises an enlarged base Iii having a vertical standard I I extending upwardly therefrom.- The base I 0 and the upright standgeneral shape and formation ofa floor lamp having a standard. and a shade upon th stand-v ard of the same general form and proportion as the usual floor lamp. This standard is of small size and is used tosupport small bottles of the substance to be sold. When in use it provides an attractive addition to a dressing table.

It is a feature of our invention that our stand- I ard II aredecorated to simulate-'the-base'and vertical standard of a floor lamp. The central portion I2 of the standard II is cylindrical in v shape to providea slidable support for a collar and is particularly designed to accommodate bottles of a certain shape and size. This construction is advantageous as it guides purchasers to buy one particular brand of perfume mounted in bottles of the desired shape. v

It is a feature of our invention that the bottles containing perfume may be of different color and may be'supported in the position beneath the portion of the support simulating the shade of the lamp. As the liquid contained Within the bottles is translucent or transparent, light shining through the lamp shade and through the bottles provides a colored light which is pleasing and attractive.

It is a feature of our invention that the bottles supported thereon may be mounted within the shade of the lamp and may be supported upon a platform which is slidable with respect to the standard of the support. By sliding this plate form downwardly upon the standard, the bottles may be mounted beneath the shade to facilitate the removal of the bottles from the platform or the insertion of bottles upon the same.

It is a further feature of our invention that the standard simulating a floor lamp may be pro- I3 encircling theis'ame' The collar I3 is vertically slidable upcn'the center portion I2 of the standard II as will be later described.

Thecollar I3 is provided with a disc-shaped platform I4 terminating in an upwardly inclined marginal flange I5. Th platform I4 is designed to support-a series of bottlesIG as indicated in Figures 1 and 30f the drawing, and the marginal flange I5 holds the bottles in place upon the platform. 1

A spring I! encircles the cylindrical portion I2 of the standard 'II and is secured at one end I9 to the disc I4. The other end 20 of the spring I! 9 extends through a hole 2| in the standard II. The spring I! is of sufficient strength to support the platform I5 in the raised position illustrated in full lines in Figure 1 of the drawing and also disclosed in Figure 2 of the drawing. The platform I4 and the collar I3'may,.however, be slidably moved downwardly sothat the tops of. the bottles I5 are positioned beneath the shade 22.

The shade 22 is designedto encircle the bottles I6 supported upon the platform I4. This shade 22 is supported by a supporting spider 23 having a central opening 24 therein of smaller diameter than the cylindrical portionv I2 of the standard II. The top of the cylindrical portion I2 of the standard II is provided with an axial pin 25 of I reduced diameter with respect to the cylindrical portion l2, and the hole 24 is designed to accommodate this pin 25. Thus the spider 23 fits over th pin 25 and is supported by the shoulder formed between the pin 25 and the cylindrical portion l2 of the standard I I.

A decorative top retaining portion 26 is provided with an axial socket 21 designed to engage the pin 25. The socket 21 may be of a size to frictionally engage the pin 25 or the pin and socket may be correspondingly threaded so that the top member 26 may b threadably engaged onto the pin 25. The decorative top retaining portion 26 holds the lamp shade in proper position normally encircling the bottles I6 upon the supporting platform I I.

In preferred form the shade 22 is formed of transparent or translucent material. When light shines through this shade and through the bottles l6 upon the platform IS, the color of the perfume within the bottles casts an attractive beam of colored light upon the shade. When the support is placed upon the dresser or table, the color of the bottles as well as the general formation of the support creates a unique and attractive display and enhances the appearance of the table in general.

In order to conveniently raise and lower the platform so that the bottles l6 may be placed thereon or removed therefrom, we provide a chain 29 depending from the platform l4. By grasping this chain 29 with the fingers and exerting a downward pressure upon the chain, the platform l4 may be lowered the necessary amount to hold the bottles l6 conveniently accessible.

In accordance with the patent statutes, We have described the principles of construction of our support for bottles or the like; and while we have endeavored to set forth the best embodiments thereof, we desire to have it understood that this is only illustrative of a means of carrying out our invention, and that obvious changes may be made within the scope of the following claims without departing from the spirit of our invention.

We claim:

1. A support for bottles and the like comprising a base, a standard extending upwardly from said base, a platform encircling said standard,

said platform movable between raised and lowered positions, a shade encircling said standard and enclosing bottles placed upon said platform in raised position thereof, and means resiliently supporting said platform in raised position.

2. A support for bottles or the like comprising a base, a standard extending upwardly from said base, a sleeve slidable upon said standard, a supporting platform extending outwardly from said sleeve designed to accommodate a series of bottles, a substantially frustro-conical shade encircling said standard, means securing said shade to said standard, and spring means for normally supporting said sleeve and platform in raised position to support said bottles within said shade.

3. A support for bottles or the like comprising a base, a standard extending upwardly from said base, a sleeve encircling said standard and slidable thereupon between raised and lowered positions, resilient means urging said sleeve into raised position, a platform secured to said sleeve and slidable therewith designed to support a series of bottles, a shade encircling the upper portion of said standard and designed to enclose said bottles in raised position of said sleeve, means securing said shade to said standard, and means secured to said platform and depending therefrom by means of which said platform may be drawn into lowered position.

4. A support for bottles and the like comprising a base, a vertical standard extending upwardly therefrom, a shade depending from and encircling the upper portion of said standard and fixed thereto, and means on said standard for supporting bottles and the like within said shade adjacent said standard whereby the articles placed thereon are concealed from view.

5. A suport for bottles comprising a base, a vertical standard extending upwardly therefrom, a shade depending from and encircling the upper portion of said standard and fixed thereto, and means slidable on said standard for supporting bottles under said shade adjacent said standard whereby the bottles placed thereon are concealed from view.

WILLIAM B. COHEN. LEWIS FINE. 

